Corporate events cost a lot of money to put together and they are expected to run smoothly and be successful. However, when putting together one of these events, the success of the event is often measured in terms of attendance, and perhaps an emailed survey. While attendance is important, it is hardly a measure of what kind of brand exposure or the impact it made for your company. With modern photo booths, you can look at the data and see exactly how many of your photos were posted and shared.
What is a Social Media Photo Booth?
Instagram is one of the world’s most popular photo-sharing platforms. When using a social media photo booth, when you post a picture on Instagram it can be marked with a hashtag. That hashtag can describe an occasion, person, place, or just about anything relevant to the photograph itself. An Instagram photo booth works by connecting to the Internet and actively monitoring for a predetermined hashtag.
For example, let’s say you are a Doggie Daycare holding an event and want to make use of the tag “#DoggieDayz”. Anytime a guest attaches that specific hashtag to a photo during the event, your kiosk will automatically recognize it and add it to the event photos. Your guests at home will enjoy the fun of circulating photos from the event, plus your guests in attendance will have fun utilizing the photo booth.
How Can It Help My Business?
Social media photo booths use some cool technology, but what business owners want to know is how a social media photo booth from Green Screen Photo Booth AZ can help market their business. The answer to that is the brand exposure you get when people post and share photos with your hashtag attached to them. When the average person posts one photo, it is seen by hundreds if not thousands of people. Most people who utilize the photo booth are going to post at least one of their photos to social media. If you do the math that is a lot of brand exposure, more brand exposure than most traditional marketing campaigns.
Step into the Future
Traditional marketing is being transitioned out as the future of marketing lies within social media. As a small business owner, you need to be on top of the innovation that is being utilized by larger businesses to access customers. A photo booth that is attached to other social media platforms is an effective way to reach a larger group of people outside of your traditional customer base.
If you own a small business in the Phoenix, Scottsdale, Tempe, Gilbert, or Chandler area and are looking to hold a corporate event reach out to Green Screen Photo Booth AZ to discuss photo booth options and which Hashtag is best suited for your event!