Introduction:

Invader Pest Control sought to make a significant impact at the Home Show 2025, aiming to elevate brand awareness, create memorable interactions with potential customers, and effectively capture valuable lead data. To achieve these objectives, they implemented a unique and engaging interactive experience centered around a custom-branded animated GIF booth. This case study explores the strategy, execution, and results of Invader's innovative approach.

The Challenge:

In a bustling environment like the Home Show, attracting attention and creating lasting impressions is crucial. Invader needed a way to stand out from competitors, engage attendees in a fun and memorable way, and seamlessly collect contact information for future marketing efforts.

The Solution: An Interactive Animated GIF Experience with Gamification

Invader partnered to create a custom-branded animated GIF experience that incorporated a playful narrative and integrated data capture and gamification elements. The GIF creation process involved four distinct frames:

1. Attention-Grabbing Visual: The first slide featured a prominent bug, instantly relevant to Invader's industry and designed to capture attention.

2. Humorous Brand Connection: The second slide introduced a familiar "Terminator" character humorously "spraying" the bug, creating a memorable and engaging link to the idea of pest control.

3. Brand Reinforcement: The third screen displayed the Invader Pest Control logo, ensuring clear brand recognition.

4. Playful Call to Action: The final slide concluded with "See you latter Vader," a lighthearted and memorable sign-off. Seamless Data Capture & Personalized

Delivery:

After creating their personalized animated GIFs, guests were prompted to enter their contact information. In return, they received their unique GIFs directly via text message. This streamlined process offered several key advantages:

• Direct Lead Capture: Efficiently collected valuable phone numbers for follow-up marketing.

• Personalized Engagement: Delivered a unique digital keepsake, enhancing the positive brand interaction.

• Opt-In Communication: Established a channel for future communication with interested attendees.

Gamification for Increased Engagement & Booth Traffic:

To further incentivize participation and create excitement, Invader integrated a prize wheel.

Guests who created their GIFs and provided their information were invited to spin the wheel for a chance to win various prizes. This gamified approach successfully:

• Increased Booth Foot Traffic: The allure of winning prizes drew more attendees to the Invader booth.

• Enhanced Interaction: The interactive nature of the GIF creation and prize wheel fostered deeper engagement.

• Positive Brand Association: The fun and rewarding experience created a positive impression of the Invader brand.

Live Social Amplification:

Adding another layer of engagement, the animated GIFs of prize winners were displayed on a live slideshow within the booth area. This real-time visibility served to:

• Showcase Participation: Visually demonstrated the popularity and excitement surrounding the Invader experience.