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Case Study: How the City of Douglas Became the Star of the Show

The Challenge

At the bustling League of Arizona Cities and Towns trade show, the City of Douglas needed to do more than tell people about their community—they needed to immerse them in it. We needed an experience to transport them into the city and create a memory that won't be forgotten. The guests were pleasantly surprised when the photo booth removed the background, and then they were able to choose their favorite background.

The Solution

While a traditional green screen was an option, we recommended our advanced AI Background Removal technology to deliver a cleaner, more magical, and seamless guest journey.

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Instead of requiring a cumbersome green backdrop, our solution puts the guest experience first:

  1. Step Up & Pose: Guests simply step in front of our sleek, open-air camera right on the trade show floor.
  2. Instant AI Magic: In a moment, our intelligent software analyzes the image, flawlessly isolating guests from the busy background and removing any accidental photobombers.
  3. Choose Your Destination: Guests are then empowered to choose their own adventure, selecting from a curated gallery of iconic Douglas landmarks to serve as their new virtual backdrop.
  4. The guests loved the studio quality image with none of the issues of a. green screen, such as "greenpill". It was truly a memorable experience, transporting them to their perfect location.
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The Results

The activation was a resounding success, creating a constant line and positioning the City of Douglas booth as a must-visit destination on the trade show floor.

  • Amazing Guest Engagement: The experience of the attendees being immersed in the city of Douglas was an amazing experience, with a constant flow of people to the booth. It allowed the guests to spend meaningful time interacting with the city brand.
  • Increased Brand Recall: Guests walked away with a personalized digital souvenir that fostered a powerful emotional connection to the city's landmarks, resulting in a dramatic increase in brand recall.
  • Organic Social Buzz: The guests received a printed copy, and in addition, they were able to text each photo to their phone, allowing them to share their image on social media. When a person shares their photo on their social media, it creates an incredible organic buzz, and it is their own personalized testimony on their Instagram to Douglas."