Introduction
At events, it's crucial to create engaging experiences that leave a lasting impression. However, many organizers struggle to combine branding with interactive entertainment that will not only be fun but also impactful. The goal is to craft a memorable activation that boosts engagement and keeps your brand top of mind.
So, how do you achieve that? With the right photo booth activation!
What Are the Three Points?
1. Create a Branded Experience with Custom Elements
- Personalize the booth with your company’s branding
- Use custom animations and welcome screens to immerse guests
- Example: At the 2024 Personal Injury Master Conference, we wrapped Techromatic’s Social Booth with their Robot design, while their marketing team supplied a fun welcome screen and custom animations
2. Leverage Innovative Technology to Elevate Engagement
- Go beyond traditional photos—offer GIFs, digital backdrops, and more
- Let guests share their photos instantly via text or email
- Example: Techromatic’s activation featured GIF creation with a moving Robot animation, plus a digital backdrop that replaced the usual photo booth background for a sleek, modern experience
3. Add Interactive Elements for a Fun, Memorable Experience
- Include games, prize wheels, or other activities for extra engagement
- Make the activation more than just a photo booth—it’s an experience!
- Example: After creating their GIFs, guests spun a prize wheel for a chance to win, turning the Techromatic booth into a fun, interactive game
Proof: How We Achieved This
For the 2024 Personal Injury Master Conference, hosted at the Phoenician in Scottsdale, AZ, we partnered with Techromatic to design a fully branded, interactive photo booth activation. The vinyl-wrapped booth featuring Techromatic’s Robot instantly caught guests’ attention.
Key highlights from the event:
- Custom GIFs featuring Techromatic’s Robot animation
- Digital backdrops that replaced traditional photo backgrounds
- Instant sharing via text or email
- Guests spun a prize wheel to win fun rewards
This combination of branding, technology, and interactive elements made Techromatic’s activation one of the most memorable experiences at the conference, ensuring their brand stood out in a competitive environment.